A laptop displaying a Microsoft Store concept.

Microsoft Store editorial content

Nov 6, 2018 2 mins read

Work from a joint project with Ben Fox at User Camp where I helped to reimagine the Microsoft Store with new new featured apps layout and improved editorial content. The aim was to take the best parts of the new Mac App Store (MAS) in macOS 10.14 Mojave and apply them to the store on Windows.

If you’re interested in reading more about this, I’d highly recommend taking a look at Ben’s blog post over on Medium: Lessons from the Dark Side.


There needed to be a way for users to discover the new editorial content. It made most sense to replace the existing hero elements on the Apps tab with stories about apps, developers, and more.

The Apps tab homepage has been repurposed as a hub to discover brand-new content from the Microsoft Store editors.

The next step was to create a way of presenting these new collections and feature pieces. The design here mimics the MAS, with a hero element on the left and the content on the right, which scrolls. Users can install apps directly from the featured pages.

A featured collection of three apps.

Of course, apps can be featured on their own:

A single feature piece. The same left-panel hero image is used, but now with a floating card giving more info about the app.
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